Spring/Summer '14 Inspiration

Posted by bwadmin on March 18, 2014


I have this great book called the Wonders of the World, that has so many beautiful images and information from places all over the world. I particularly took interest into The City of Arts and Science, also known as Valencia, Spain. There is a striking building which is home to the Museo de las Ciencias Principe Felipe. The views are designed to surprise visitors with sequences of three-dimensional structures and organic forms.



The buildings by day show off the bright sunshine, and at night create a dazzline spectacle. That is the thought behind my S/S '14 collection. There are pieces that transition beautifully from day to night. Along with that they are clean, fresh, and versatile. The clean and beautiful lines of these buildings are shown throughout my silhouettes using insets, overlays, draping, and different textures. They are great for that busy woman on the go!



About Luevo

Posted by Joeleen on March 24, 2014

As I prepare to launch my Spring/Summer '14 Collection with Luevo, I realize some people may not know what Luevo is or understand how it works. I figure, hey, why not clarify it.

Luevo is a great place for designers to allow consumers the ability to pre-order their products before they go into production. The products are listed for 30 days. When those 30 days are up, if the minimum required pieces set by the designer to go into production are met, the funds you used to pre-order the product are then released to the designer and production begins.

If the minimums needed for production are not met, rest assure the funds you put towards your pre-ordered product will be released back to you. Of course you will be bummed. So to help get your favorite pieces produced, you can share what you pre-ordered with your friends and family, in hopes that they may want to pre-order their own favorite pieces!

Isn't that such a great way to get exclusive products? Many of the products sold on Luevo are exclusive, so not many other people in the world will have what you have!

Luevo says it best on their website:

When you place your reserve with a designer on Luevo, you help them produce new and unique collections. You become a fashion influencer and because you made production happen you shape the future of fashion trends. You fund it, you wear it and you become the future of fashion!


Awesome, isn't it?! To find out even more about Luevo, check out their website at And stay connected to see the exclusive collections I will put on there through my personal profile, .


S/S '14 Color Trends

Posted by Joeleen on March 31, 2014

Before every season, Pantone comes up with a prediction of color trends. Pantone predicts that the top 10 colors for the S/S '14 season will be a mix of vibrant and romantic tones, which evoke "emotional and artistic equilibrium".

"This season, consumers are looking for a state of thoughtful, emtional, and artistic equilibrium. While this need for stability is reflected in the composition of the palette, the inherent versatility of the individual colors allows for experimentation with new looks and color combinations." - Leatrice Eisman, Executive Director of the Pantone Color Institute

pantone colour trends spring 2014PANTONE 18-3224 Radiant Orchid, PANTONE 15-3920 Placid Blue, PANTONE 16-3823 Violet Tulip, PANTONE 18-3949 Dazzling Blue, PANTONE 15-1225 Sand, PANTONE 15-6114 Hemlock, PANTONE 16-0000 Paloma, PANTONE 17-1360 Celosia Orange, PANTONE 14-0852 Freesia, PANTONE 18-1651 Cayenne.




SS '15 Inspiration

Posted by bwadmin on April 14, 2015


The Spring/Summer '15 collection inspiration has been the most personal collection put forth as of yet. This past year I have had a lot of life changes. My husband, a contractor, and I fixed up our old house, had baby #2, moved to a completely new city (ten days after having baby #2!), and are currently building a new house. All of this made us have a wide range of emails from sadness, excitement, and feelings of being overwhelmed as we said goodbye to a lovely past and hello to a brighter future.

I started thinking of my past year and couldn't help but be drawn to the butterfly. Not because of its innate beauty, but because of the lifecycle the butterfly goes through to become the beautiful thing it turns into. We all know they start as caterpillars, which eventually make cocoons, and when ready blossom into something that flies happily and freely. I feel this collection represents the best is yet to come.